The mantra of many assessment efforts is "outcomes" and its companion concept, Student Learning Objectives. Nothing wrong with either idea, so long as they're not being applied to a fault.
It's the tenth anniversary of this invited address to the American Association for Higher Education, '
What Outcomes Assessment Misses."
The talk began by stating some common sense ideas about assessment:
1. Create goals for all students in the program to attain ;
2. Measure how well the average student achieves those goals, and
3. Be smart and select goals and tests that are likely to show that your program or institution is succeeding.
The article then suggests that all three assumptions need to be seriously reconsidered or discarded.
Is your program using those three ideas to dictate its assessment and evaluation? Think that's a good idea? What about the directions suggested in the talk? Worth considering? Doing any of them already?
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